Rachelle Maryse Studios

Storyteller, designer, and artist crafting thoughtful visuals with an editorial edge. I approach every project with deep curiosity and research-driven design. Based in Ottawa, Canada.
Canada House Centennial
Global Greening Mission
Figment Web3 Blockchain
Arctic Foreign Policy Editorial 
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Art-Design Dump
Tender Roots

Information

Web3 Blockchain Fintech RebrandRebrand
2022-24

(Index)

[Details]
Brand and product identity for Figment, a global Web3 infrastructure provider

Client: Figment
Role: Founding Designer/Product Designer
Year: 2022-2024

Case Study

[Project Overview]
    Figment, a leader in staking solutions, required a scalable design foundation to support rapid growth. As part of the founding team, I helped establish the company’s first design system, ensuring a consistent experience across its staking app, institutional communications, and marketing channels. The centralized Figma library, UI components, and adaptable templates I helped developed reduced design turnaround times, streamlined collaboration, and maintained brand consistency as the product evolved.
    I delivered a unified, adaptable brand that bridged the gap between product and marketing. The refreshed identity was implemented across all channels—from the staking app to event collateral and corporate communications. By creating a design system, brand guidelines, and an internal asset library, I enabled Figment’s teams to maintain cohesion and brand integrity post-launch. This scalable, professional identity strengthened Figment’s visual presence in the institutional space and set a foundation for future growth.

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